He may have been drafted 144th overall, but Shedeur Sanders is selling like a top pick. In a twist that only the son of Deion “Coach Prime” Sanders could pull off, Shedeur now claims the No. 1 selling jersey among all 2025 NFL Draft picks, according to Fanatics.
From Draft Day Doubt to Merchandising Maverick
While most NFL analysts focused on Sanders’ draft-day slide—reportedly missing out on over $40 million in projected salary—the quarterback wasted no time flipping the narrative. His official NFL jerseys, now available across the NFL Shop and Cleveland Browns’ online store, have outsold every other rookie’s, including first overall pick Cam Ward.
Fanatics confirmed that Sanders has nine different jersey offerings—more than any pick aside from Ward—and all are flying off virtual shelves. Even his personal merch drop, via his “2Legendary” brand, sold out within days.
A Movement Beyond the Browns
This jersey surge isn’t just about fandom—it’s about defiance. Some supporters, convinced NFL teams conspired to devalue Sanders’ stock, have taken to social media encouraging others to “buy 2, not just believe in it.” The movement has transformed into a statement of support, as fans rock No. 2 as a symbol of resilience.
And while Sanders hasn’t officially chosen his Browns jersey number, the smart money is on the same No. 2 he wore at Colorado—a digit iconic to both him and his Hall of Fame father.
Colorado’s Influence Still Roars
Sanders’ popularity isn’t just tied to the NFL. Colorado Buffaloes fans are fueling his continued star power. With the Buffaloes brand still surging thanks to Coach Prime and the high-profile duo of Shedeur and Travis Hunter (who was drafted No. 2 overall by Jacksonville), fans nationwide are still riding the black and gold wave straight into the NFL.
Whether or not Shedeur Sanders becomes the next great Browns quarterback remains to be seen—but in the game of influence, merchandise, and momentum, he’s already a clear winner.
Related: Former Colorado player turns heads with his assessment of Shedeur Sanders
Related: Social media reacts to Shedeur Sanders’ arrival in Cleveland
He may have been drafted 144th overall, but Shedeur Sanders is selling like a top pick. In a twist that only the son of Deion “Coach Prime” Sanders could pull off, Shedeur now claims the No. 1 selling jersey among all 2025 NFL Draft picks, according to Fanatics.
From Draft Day Doubt to Merchandising Maverick
While most NFL analysts focused on Sanders’ draft-day slide—reportedly missing out on over $40 million in projected salary—the quarterback wasted no time flipping the narrative. His official NFL jerseys, now available across the NFL Shop and Cleveland Browns’ online store, have outsold every other rookie’s, including first overall pick Cam Ward.
Fanatics confirmed that Sanders has nine different jersey offerings—more than any pick aside from Ward—and all are flying off virtual shelves. Even his personal merch drop, via his “2Legendary” brand, sold out within days.
A Movement Beyond the Browns
This jersey surge isn’t just about fandom—it’s about defiance. Some supporters, convinced NFL teams conspired to devalue Sanders’ stock, have taken to social media encouraging others to “buy 2, not just believe in it.” The movement has transformed into a statement of support, as fans rock No. 2 as a symbol of resilience.
And while Sanders hasn’t officially chosen his Browns jersey number, the smart money is on the same No. 2 he wore at Colorado—a digit iconic to both him and his Hall of Fame father.
Colorado’s Influence Still Roars
Sanders’ popularity isn’t just tied to the NFL. Colorado Buffaloes fans are fueling his continued star power. With the Buffaloes brand still surging thanks to Coach Prime and the high-profile duo of Shedeur and Travis Hunter (who was drafted No. 2 overall by Jacksonville), fans nationwide are still riding the black and gold wave straight into the NFL.
Whether or not Shedeur Sanders becomes the next great Browns quarterback remains to be seen—but in the game of influence, merchandise, and momentum, he’s already a clear winner.
Related: Former Colorado player turns heads with his assessment of Shedeur Sanders
Related: Social media reacts to Shedeur Sanders’ arrival in Cleveland
